Kristin Gurney

We’re living in a time when menopause is more visible than ever. While that visibility is overdue and important, it has also created a wave of overwhelm for women trying to understand what their bodies are doing.   As more women enter midlife, the “menopause market” has exploded. Companies, influencers, wellness brands, and clinics have built entire business models around menopause, creating what many now refer to as a menopause gold rush. There are products, programs, protocols, and...

For years, women searched for answers about menopause and found silence. Dismissal. Fragmented information that didn’t explain what was happening in their bodies. Today, we’re finally seeing menopause discussed openly in medical offices, online communities, and everyday conversations, and that shift is meaningful. Women deserve visibility, language, and support.   At the same time, many women still feel overwhelmed. Alongside this, increased awareness has led to a surge of products,...

The more time I spend listening to women in midlife, the more I notice a pattern: So many of us are trying to understand what’s happening in our bodies… while being flooded with advice, opinions, and “solutions” every time we open our phones. Menopause is finally being talked about openly, which is long overdue, but the sheer volume of information can feel like too much. This is what it means to navigate menopause in 2025. There are so many voices right now, and not all in the same lane...