Kristin Gurney

World Menopause Day | October 18, 2026 When we talk about perimenopause and menopause, we often hear about hot flashes, night sweats, disrupted sleep, and changes in menstrual cycles. We don't always hear about pain. The woman who wakes up with aching joints. The one whose shoulder becomes increasingly stiff and painful. The woman who has always been active but now avoids activities she once enjoyed. I know, because I was one of those women. I experienced frozen shoulder twice during a period...

We’re living in a time when menopause is more visible than ever. While that visibility is overdue and important, it has also created a wave of overwhelm for women trying to understand what their bodies are doing. As more women enter midlife, the “menopause market” has exploded. Companies, influencers, wellness brands, and clinics have built entire business models around menopause, creating what many now refer to as a menopause gold rush. There are products, programs, protocols, and...

For years, women searched for answers about menopause and found silence. Dismissal. Fragmented information that didn’t explain what was happening in their bodies. Today, we’re finally seeing menopause discussed openly in medical offices, online communities, and everyday conversations, and that shift is meaningful. Women deserve visibility, language, and support. At the same time, many women still feel overwhelmed. Alongside this, increased awareness has led to a surge of products,...